So. As freelance copywriters go, how am I different? I can help your brand or organisation talk sense to the people who matter. I dig deep to find the true, simple, interesting things to say - then get results.

Jan

28

The failure to communicate the most important idea

Going deep… Writing the website for Our Voices in 2014 opened my eyes to the climate crisis. I had my “oh sh*t!” moment, as psychologist Mary Pipher describes it, when we realise that the planet is broken. As a professional writer, I saw there was an ongoing failure to communicate the idea of climate change. […]

By Liz Holt

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Apr

08

Poor copy damages brands – 5 reasons why

1. SLOPPY WRITING REFLECTS DIRECTLY ON YOUR BRAND.  If your writing is poor quality, what else don’t you care about..? It’s what your client or customer could be thinking. A missing apostrophe here probably means a lack of detail there. Equally, good copy speaks volumes about the quality of your service or product. (The definition […]

By Liz Holt

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Feb

11

Am I a brand?

This a question I’m often asked by smaller clients. The answer is always Yes – even if you don’t have a big budget and a big reach. You’re a brand because you need to represent yourself Out There, instead of in person. You use some method of communication to ‘speak’ to each of your own […]

By Liz Holt

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