So. As freelance copywriters go, how am I different? I can help your brand or organisation talk sense to the people who matter. I dig deep to find the true, simple, interesting things to say - then get results.

Aug

28

Edinburgh International Festival – 70th Anniversary website

Every year, the Edinburgh International Festival gathers many of the world’s greatest performers, writers, directors, choreographers and composers to perform for international audiences in Scotland’s beautiful capital. 2017 is their 70th anniversary. 70years.eif.co.uk tells the story from the event’s conception in war-torn Europe, showcasing many highlights using content archived by the client over the decades. I’m proud to […]

By Liz Holt

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Aug

27

18 years on – enduring ROI for Ardbeg Whisky

I recently re-joined The Ardbeg Committee, while scoping out competitor activity for a new Single Malt Whisky client (whose name I can’t yet announce.) Two weeks later, something very familiar thumped onto my doormat. Almost word for word, it’s the same welcome pack I wrote 18 years ago. The first pack was posted in July […]

By Liz Holt

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Jan

28

The failure to communicate the most important idea

Going deep… Writing the website for Our Voices in 2014 opened my eyes to the climate crisis. I had my “oh sh*t!” moment, as psychologist Mary Pipher describes it, when we realise that the planet is broken. As a professional writer, I saw there was an ongoing failure to communicate the idea of climate change. […]

By Liz Holt

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