So. As freelance copywriters go, how am I different? I can help your brand or organisation talk sense to the people who matter. I dig deep to find the true, simple, interesting things to say - then get results.

Apr

08

Poor copy damages brands – 5 reasons why

1. SLOPPY WRITING REFLECTS DIRECTLY ON YOUR BRAND.  If your writing is poor quality, what else don’t you care about..? It’s what your client or customer could be thinking. A missing apostrophe here probably means a lack of detail there. Equally, good copy speaks volumes about the quality of your service or product. (The definition […]

By Liz Holt

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Feb

11

Am I a brand?

This a question I’m often asked by smaller clients. The answer is always Yes – even if you don’t have a big budget and a big reach. You’re a brand because you need to represent yourself Out There, instead of in person. You use some method of communication to ‘speak’ to each of your own […]

By Liz Holt

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Oct

01

How to reduce & control your copywriting costs

Pick and mix as you see fit: produce a great brief… organise the WHAT so I just do the HOW… avoid the 50% time cancellation charges… make me an offer I can’t refuse. Produce a great brief Are you a designer? Please make sure you know all the answers to the Copy Brief before we meet, […]

By Liz Holt

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