The Spirit of Chartwell

P1010659Funny to hear on Radio 4 on Sunday that the Queen’s barge for the Jubilee Pageant / flotilla was none other than the Spirit of Chartwell. It’s a peach of a ship, French-polished to perfection and featuring fully restored historical items from HMS this and SS that. I wrote the copy for their website in October 2010 (designed by Sedley Place Digital) and some other marketing collateral.

As you can read on the website, the Spirit of Chartwell was the brainchild of the owner who, decades previously, had pioneered the travel company ‘Voyage Jules Verne’… he was fascinating company over dinner! Following our meeting, we were fortunate enough to stay overnight in the cabins. The boat was roped up in the calm waters of the Docklands – not the choppy tidal Thames – so we all slept luxuriously well.

The ‘voice’ I created for the client feels quite nostalgic, evoking the atmosphere and experiences on board. Here’s some of the insert copy I wrote that appeared in newspapers in the South of England:

You are cordially invited by The Magna Carta Steamship Co. to join the Spirit of Chartwell on her Preview Voyages Deluxe down the mighty River Thames.

The entire experience has been meticulously constructed to offer passengers excellence of the highest ranking in every respect: a One Day Voyage passing London’s most iconic attractions; cuisine of the highest standards freshly prepared by the brigade of chefs in the galley; a superior new vessel fitted with beautifully restored nostalgic features from antique Pullman steam trains and sailing vessels; the opportunity to retire for the night to a State Cabin. If all this were not cause for celebration in itself, it constitutes a fine way for passengers to mark any event of special personal significance.

Your One Day Voyage commences with the Captain’s Welcome Champagne Reception followed by Luncheon, High Tea, concluding with a five course Dinner.




What a fabulous PR coup for my client to have the Royals using it in this way for the Jubilee – huge congratulations!

The restored Pullman chairs

By Liz Holt