Good copywriting for Top Table

I was standing almost opposite this poster yesterday and it happily killed about 60 secs waiting for the next tube. It’s in praise of going out for dinner. The copy is a good example of how to bring a proposition to life, and it works with the shot of the girl as a table. You can’t see the call to action on this shot, which drives you to the Top Table website; I didn’t have time to take another before the tube arrived.

By Liz Holt