Freelance copywriters #1

It occurred to me that I should blog a bit more about what I actually do for a living. I’d love to blog and tweet extensively on the projects I’m always working on – there’s so much to say – but the problem is client confidentiality. Most clients, understandably, don’t want the rest of the world to know that they’re re-thinking the way they communicate, so client confidentiality is always a given and sometimes this extends to signing Confidentiality Agreements.

In my blogs I want to talk about two main topics: the business, and the craft.

Taking the business to start with, here’s a list of (who I can now say) I’ve worked for in the last 18 months. It demonstrates the huge diversity that makes this way of working so stimulating.

  • Creative Scotland – Copy for the Arts & Criminal Justice brochure; edit and re-write of their Dance Sector Review (working directly for the client).
  • Trinity Laban Conservatoire of Music and Dance – Brand story involving running workshops to pinpoint positioning, develop brand messages and achieve consensus for a new tone of voice; alumni brochure completed; website is a work in progress (working directly for the client).
  • Bulgari - Website copy and spa brochure for their new hotel, which opened in Knightsbridge in June 2012 (direct for the client).
  • Glenmorangie Visitor Centre (LVMH) – copy for the walls of their new Visitor Centre in Tain (design by GP Wolffe and Richard Skakel).
  • Archerfield Links – Copy for a spa brochure, weddings brochure and film script (design by Tayburn).
  • Royal Conservatoire of Scotland – Brand story involving running workshops to develop brand messages and achieve consensus for a new tone of voice; copy for their new website and corporate brochure (direct for the client; brochure design by D8).
  • Coca-Cola – Website copy teen loyalty scheme, following strict brand guidelines (design by Carlson Marketing).
  • Conservatoires UK – Re-writing their strategic plan and turning it into a brochure
  • Cairngorms National Park – Researching and writing 10 Surprising Stories to celebrate their 10th anniversary

The sectors I’m currently working for include: whisky (not Glenmorangie!); destinations; medical and verbal re-branding for a design client.

Tomorrow I’m off up North to interview an MSP for one client, then travelling beyond to a distillery (another client) to research stories (factual tit bits and quirky angles, as we’ve already established their over-arching stories) for their new branding.

Every day is different. . .






By Liz Holt