The reason why creative copywriting is so vital

The target won’t respond to you unless they believe what you’re saying is true, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say something originally and imaginatively.”



Enough said.

By Liz Holt