A great example of consistent brand language

Faber & Faber

 

Rock solid consistency in brand language makes a huge difference, as this ‘Page error’ message by Faber & Faber perfectly shows.

It ‘feels’ like Faber. It assumes the right level of knowledge for the target audience. (They know what a haiku is – and get the joke.)

And even though Faber Academy slipped up by including a link in an email that led nowhere, the customer isn’t left with negative feelings… if any the relationship is a tad warmer.

Creating a consistent tone of voice is essential in helping your customers, clients and stakeholders to feel and think a certain way about your brand. In practice this means every time they ‘touch’ your brand, you sound the same. It builds credibility and trust.

One way to do this is through a Brand Story. It’s a process I talk about in this portfolio piece for Trinity Laban Conservatoire of Music & Dance. 

 

By Liz Holt