How to reduce & control your copywriting costs

Pick and mix as you see fit: produce a great brief… organise the WHAT so I just do the HOW… avoid the 50% time cancellation charges… make me an offer I can’t refuse.

Produce a great brief

Are you a designer? Please make sure you know all the answers to the Copy Brief before we meet, and print out the designs etc. During our brief, if it emerges that I need to liaise with the client directly to find out a lot more information, or do a lot of research, then there’ll need to be something in the budget to allow for this extra time.

Are you a client? A good written brief always reduces the cost so please read my Copy Briefs blog for how to do this. By contrast, a verbal brief can cause these issues:

  • During a verbal brief it’s harder for me to detect the client’s blind spots – so the missed details or angles emerge in the client’s reaction to 1st and 2nd draft copy, resulting in more redrafting.
  • Without a written brief I have to rely on my own notes and memory to write your copy – less reliable than all 3 together.
  • It limits the amount of value I could otherwise add to your project.

Organise the WHAT so I just do the HOW

You can go further than an excellent written brief by organising page-by-page detailed copy content. For a website, for example, this reduces costs by about 30-50%. It’s because the copywriting process is twofold: organising the detail of WHAT the copy is saying, and then focusing on HOW it’s said, crafting it so that it pulls the reader through the messages. The WHAT involves a list of points for each web / print page (or very organised references). Don’t worry about the grammar or spelling – it can be really rough. I just need to know that everything you want to say is there. I’ll transform it into engaging, multi-layered copy.

Avoid the 50% time cancellation charges

When you book in my time but your timescales are slipping, please let me know at least 2 working days in advance to avoid a 50% time cancellation fee. This way, I have the chance to adjust my schedule and sell the time to another client. I’m sorry if this sounds draconian but too many clients tend to cancel at the last minute resulting in huge losses over the course of the year.

Make me an offer I can’t refuse

Offer me stunning payment terms and I’ll be able to reduce my quote.

I want to help clients of all sizes and in all situations and love win-win scenarios!

 

By Liz Holt