About Liz

“The copy (for Glenmorangie PLC) is so involving, entertaining and fluid, you cannot help but read on and on; exceptionally high quality”

DMA Awards – Gold for Copy

I have a nose for great ideas and creative solutions that answer the problem. Copywriting, for me, is about creating connections through ideas and language: a sparky Michelangelo-esque moment of touch. That’s what makes it effective.

  • Freelance creative and ‘long’ copywriter since 2002 working for designers, agencies and many clients directly. Over 60% is web copy and online marketing; the rest is for print, packaging, exhibitions and annual reports. I also work with clients to create their Brand Story, defining tone of voice and brand messages, forming the foundation for all their copywriting. Copywriter for Union Direct from May 2015 – March 2017 for 4 days a week. See Linkedin for more info.
  • I bring brands to life through words. Niche and premium clients are a speciality (although I’m very happy to write for mere mortals too), particularly leisure, whisky and Conservatoires. Take a look through my portfolio.
  • Edinburgh-based, but I write copy for clients and agencies everywhere: Glasgow and the rest of Scotland, London and internationally e.g. Belgium, Italy and France.
  • 25 awards for effective creativity e.g. DMA Gold for Copy for tone of voice and creative solutions that re-launched a mothballed whisky brand: Ardbeg (see the quote above by one of the Judges, taken from the DMA Awards book).

20+ years’ copywriting experience and award-winning quality means you can trust me with any brief. So how can I help you?