About Liz

LJ MacWhirter
“The copy (for Glenmorangie PLC) is so involving, entertaining and fluid, you cannot help but read on and on; exceptionally high quality”

DMA Awards – Gold for Copy

I have a nose for great ideas and creative solutions that answer the problem. Copywriting, for me, is about finding the brand truth and creating a connection: a sparky Michelangelo-esque moment of touch. That’s what makes it work.

  • Freelance creative and ‘long’ copywriter since 2002 writing for agencies, designers and clients directly (with a two year spell, 4 days a week, at Union Direct). See Linkedin for career history. Over 70% is online; the rest is for print, packaging, exhibitions and annual reports. I also write Brand Stories, developing tone of voice and brand messages that form the foundation for all a client’s copy going forwards.
  • Edinburgh-based, I write copy for clients and agencies everywhere: Glasgow and the rest of Scotland, London and internationally e.g. Belgium, Italy and France.
  • Award-winning quality e.g. DMA Gold for Copy for Ardbeg (the quote above is from the DMA Awards book). See the full list of copywriting awards.
  • My name is returning to my maiden name Liz MacWhirter in 2018 when I remarry. I write children’s fiction as LJ MacWhirter.

You can trust me with any copy brief. So how can I help you? Please don’t hesitate to get in touch for a quote.