About Liz

“The copy (for Glenmorangie PLC) is so involving, entertaining and fluid, you cannot help but read on and on; exceptionally high quality”
DMA Awards – Gold for Copy

Creating connections through ideas and language is fascinating. The desire to make that Michelangelo-esque spark of connection between people is what inspires me as a writer:

Freelance copywriter since December 2002, working for designers, agencies and many clients directly. Consultant in developing brand messages and tone of voice. Around 50% of my copywriting is for websites and online marketing; the rest is for print, packaging, exhibitions and annual reports.
I’m based in Edinburgh but I write copy for clients and agencies everywhere: Glasgow and the rest of Scotland, London and internationally e.g. Belgium, Italy and France.
Before turning freelance, I spent 11 years in direct marketing and advertising agencies including MADDB (Joint Creative Director), Oneagency (Head of Copy), WWAV Rapp Collins Scotland (Senior Copywriter) and McCann Erickson Manchester (Junior Copywriter). See Linkedin for more details.
Judge for DMA Young Spark Awards 2006; John Caples Awards New York 2004, 2002; Royal Mail/ DMA Awards 2000 and 1999.
25 awards for effective creativity, notably the DMA Awards Gold for Copy in 2001 (Ardbeg Single Islay Malt Scotch Whisky) for inventing a new tone of voice and creative solutions that successfully re-launched a mothballed brand. The quote at the top of this page was one the Judge’s comments about my copy in the DMA Awards book.
Niche premium brands are a speciality. I’m very happy to write for mere mortals too.

20 years’ experience and an award-winning standard means you can trust me with any brief. So what can I do for you?

What Clients Say

"Liz is our word book."

"Liz has a great understanding of communication, can quickly grasp complex problems and develop appropriate tone of voice to match the brand vision and reach varied audiences."

"Liz's ability to translate technical detail into creative and engaging copy is second to none. Her artistic flair for words proved to be the driving force in a hugely successful marketing campaign within the property and financial services market place. I would highly recommend working with Liz"

"Liz is an excellent copywriter, very professional and very experienced. She has the unique ability to tune in straight away and start to produce some excellent copy from day one."

"Don't shy away if you think it's outside her box/experience you'll find she'll excel at it. If that wasn't enough ... Liz is also very friendly, very committed and a pleasure to work with."

"Liz is a talented, experienced story teller and great to work with because she'll take time to make sure your communication objectives are clear and she's never short of ideas to throw into the mix. Her expertise is digging deep and homing in on the details that will make the biggest difference."

"Liz is one of the most passionate, energetic writers I know and it never fails to impress how her copy can bring out many competitive edges for brands, even those lacking clear competitive advantages."

"Her strategic writing skills can create a path that takes the reader on an emotional journey so by the time they reach their destination it's effortless for them to take action. I'd recommend Liz for her passion, expertise, speed of working, depth of thinking and really caring about making a difference for your business."

"When words fail us, we always chat to Liz Holt. Our copy, when written by Liz, has a life, energy and elegance that is not only beautiful to read but crucially, engages our clients right from their first word… her passion for perfection is supreme. Would we recommend Liz? In a heartbeat."

"I had the pleasure to work with Liz on the overhaul of The Grove's website. Liz impressed me by her capacity to deliver copy of the highest quality, quickly and within the brand guidelines."

"She works fast, she is flexible and she is always keen to suggest new ideas to improve the brand messages we create. A real pleasure to work with, Liz quickly became essential to us."

"Liz's attention to detail, style of writing and professionalism makes her a pleasure to work with. We would recommend Liz to anyone else looking for copywriting services."

"Liz's work is on brief and on time - if only all suppliers could be such a joy to work with."

"Adaptable, creative, and original, Liz is an excellent sales copywriter who understands her client's target audience and focuses on getting a persuasive message across. Her web copy is passionate, informative and appealing. She's interested, interesting, thinks about what she is writing."

"Fun to work with and respectful of her client's deadlines, Liz does not play with words just to be clever - she is a truly gifted copywriter. She's the real deal.."

"The copy Liz wrote for the Imagination Workshop website and team building brochure was fantastic. She spent time understanding the essence of our business, which she then captured superbly in the copy. I would not hesitate to use her copywriting services again."

"What always impresses me about Liz is how she tunes into the client's business right away. This means that she gets the tone of voice and style right first time; and that saves everyone time and money."

"Liz's depth of research, knowledge and understanding of the client's needs is second to none. A joy to work with and an invaluable asset to know."

"Liz has worked with us on a number of projects large and small. She's 100% reliable, 100% professional, and 100% fun to work with."

"Working with Liz is always a pleasure. The quality of her work is first class, with just the right mix of creativity and understanding of who she is writing for."

"We had already chosen a designer and Liz worked with them seamlessly. We were totally delighted with the end result, which truly reflects what Integrity is about and gets our message across clearly."

"She's highly intuitive and will invest time getting to know the client and his/her business' needs then craft the copy to fit like a Savile Row suit."

"We are really pleased with the results. Liz worked hard to really understand our business and was able to communicate our messages clearly and in a tone we really liked. We found her to be reliable and responsive."

"Liz's copy always answers the brief because she takes the time to ask the right questions - that comes from experience and hard graft. I'm always confident introducing Liz to any client, as I know, she's a pleasure to be around. Liz approaches challenges with great energy and enthusiasm and delivers brilliant results."

About Liz

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What Clients Say