Tone of voice

Brand language that’s true to you

How do people see your organisation, company, product or brand? Does perception match reality? Are you communicating with a voice that is true to your brand personality – and coherently across all mediums? Are you saying all the right things?

My brand language consultancy helps your target audiences and stakeholders to understand you, believe you, trust you – and act on this.

It’s all about creating a gut feeling about you. This comes through layering the right, true messages about your brand, turned up to the right volume, in the right tone of voice.

The process

Each consultancy scenario has a unique context, needs and budget. Typically, I run workshops to define brand messages and tone of voice. Achieving consensus amongst the group can be an important aspect of the consultancy when there is disagreement over what to say and how to say it; the objectivity of an outsider can be invaluable.

The results are distilled into your unique Brand Story: your Brand Promise and overarching messages, all written in the tone of voice that expresses your Brand Personality. This document is internal and forms the foundation for all your internal and external-facing communications. It’s often used to help the whole organisation buy into the messages and tone of voice.

Clients often commission web copy, brochure copy or other marketing collateral after this consultancy process, although there’s no obligation to use me. I can also provide bespoke training for staff who will have to pick up the copy baton after my involvement ends. I’m happy to support you by dropping in with copywriting or training support over the following months and years.

So far, I’ve delivered Brand Story workshops for clients in Edinburgh, Glasgow and London. I’m happy to come to you, wherever you are in the world.

“We approached Liz to work with us at a monumental stage in our history as we changed our name from the Royal Scottish Academy of Music and Drama to the Royal Conservatoire of Scotland. The change was introduced to reflect the range of disciplines we offer but more importantly to underpin our position as one of the world’s leading providers of professional training in the performance arts. Liz worked with us at every step, working with staff and students through a series of brand messaging workshops to develop our brand story and really pull together who and what we are and how we communicate that internally and externally.
The end result has been far more than the obvious outputs of web copy and print – it has been the catalyst for a sea change in the way we think about ourselves and has firmly consolidated our ambitious plans for the future.”

Fiona Duncan
Marketing Director
The Royal Conservatoire of Scotland