This project for Star Hotels involved working directly with the Italian client based in Florence, a project manager in Belgium, and a design company and SEO firm both based in Britain. The copy took around five months to write; the primary portal site leads to 22 mini sites, one for each hotel in the group.  The hard-working SEO-rich copy achieves worldwide hits plus bookings.

N.B. The Italian client frequently uses the CMS so now there is occasional brand slippage in the copy.

Design by Sedley Place Digital

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