The Athenaeum – in-room leaflet/ mailer

I worked closely with Sedley Design Digital in devising this leaflet for the Athenaeum, the boutique 5* hotel and apartments on Piccadilly in the heart of iconic London.

The leaflet sits in each room, suite and apartment, and also doubles up as a mailer with a covering letter. When the leaflet is closed, it reads ‘London’, and when the guest opens up the intriguing concertina fold, it reveals the full headline: ‘Lots to see and do, from our perfect location’.

The copy uses the same brand language I created for the Athenaeum four years ago.IMG_4717












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