Located on Piccadilly, the 5* Athenaeum hotel is a niche, premium and extraordinary brand. The owners, Ralph Trustees Limited [RTL], tasked me with bringing the proposition “Your London Home” to life through new web copy and other collateral: the Guest Services Directory, promo emails and the newsletter. Staying at the hotel for two weeks to absorb the minutiae of its personality, I subsequently worked closely with the web designers and SEO team over several months to achieve the best result. Please note that the client has changed the original copy in many places via their CMS.
Design by Sedley Place Digital.