The James Hutton Institute of Scientific Research

The James Hutton Institute needed to correct misperceptions and position itself rightly as one of Europe’s most significant science research centres. I helped them to achieve this by working with the Marketing Director to identify key brand stories that would articulate this position. I wove these into my editing and rewriting of text supplied from a number of authors, also ensuring the Annual Review spoke with a consistent tone of voice. The copy also assumes the right degree of knowledge for peers and stakeholders yet feels accessible to those with no scientific background.

 

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